Make your eCommerce site viral
Influence in Real world:
Assume you and your friend have gone shopping to purchase a pair of shoe.Your brought a pair of shoe and your friend got likes it and in turn he may buy the same pair of shoe.In really word there is considerable amount of influence on your friends and neighbours when you buy something. Lonely shopping on an ecommerce site
Now consider your ecommerce site where there are hundreds of users/buyers who are daily buying.They are buying many things but still none of their friends who are there on the same site know about it , this we can call as lonely shopping.This is happening as a user and his friends are not connected on ecommerce site. Illustration:
Alex and Jason are friends on your ecommerce site but they are not connected to each other. Connecting a user and his friends brings virality to an ecommerce site
Assume if we connect a user and his friends and show a user what his friends are doing on your site (please see the below image) like what they are buying and allowing him to “like” any activity such a thing will make your e-commerce platform viral. Illustration:
A sample picture which showing what his friends have brought.Notice the likes and comments. How it brings Virality?
In the above diagram assume Jason,Alex,Sumit,Amit are on your ecommerce site.Jason and Alex are friends,Alex and Sumit are friends.Jason brought an item, which is published to his friends and alex recieves this udpate which he likes,this is published to his friend sumit who decides to buy.When we establish connections between an user and his friends any buying activity can influence his friends, his friends-friends and so on.Notice how sumit has ended up buying the same item which orginally jason has brought. With this essentially your ecommerce site has formed a small social graph (friends connected to each other) which can give you many benefits. Benefits Viral effects on Merchandise:
When a user A buys an item it has an influence on his friends, when user A friend likes or buys the same item it has influence on this friends and so on..............this has viral effects on merchandise and the ecommerce site can sell more items which was not possible before. Engagement:
In addition to buying, users keep comming to your site to see the what his friends are buying. Sellers can become instantly popular (Marketplaces):
This phenomenon is also useful to marketplaces (like eBay) where in addition to above benefits the sellers can become instantly popular due to viral effects which sellers like to have and it can attract more sellers towards such platform. Please let me know your feedback in comments
Assume you and your friend have gone shopping to purchase a pair of shoe.Your brought a pair of shoe and your friend got likes it and in turn he may buy the same pair of shoe.In really word there is considerable amount of influence on your friends and neighbours when you buy something. Lonely shopping on an ecommerce site
Now consider your ecommerce site where there are hundreds of users/buyers who are daily buying.They are buying many things but still none of their friends who are there on the same site know about it , this we can call as lonely shopping.This is happening as a user and his friends are not connected on ecommerce site. Illustration:
Alex and Jason are friends on your ecommerce site but they are not connected to each other. Connecting a user and his friends brings virality to an ecommerce siteAssume if we connect a user and his friends and show a user what his friends are doing on your site (please see the below image) like what they are buying and allowing him to “like” any activity such a thing will make your e-commerce platform viral. Illustration:
A sample picture which showing what his friends have brought.Notice the likes and comments. How it brings Virality? In the above diagram assume Jason,Alex,Sumit,Amit are on your ecommerce site.Jason and Alex are friends,Alex and Sumit are friends.Jason brought an item, which is published to his friends and alex recieves this udpate which he likes,this is published to his friend sumit who decides to buy.When we establish connections between an user and his friends any buying activity can influence his friends, his friends-friends and so on.Notice how sumit has ended up buying the same item which orginally jason has brought. With this essentially your ecommerce site has formed a small social graph (friends connected to each other) which can give you many benefits. Benefits Viral effects on Merchandise:
When a user A buys an item it has an influence on his friends, when user A friend likes or buys the same item it has influence on this friends and so on..............this has viral effects on merchandise and the ecommerce site can sell more items which was not possible before. Engagement:
In addition to buying, users keep comming to your site to see the what his friends are buying. Sellers can become instantly popular (Marketplaces):
This phenomenon is also useful to marketplaces (like eBay) where in addition to above benefits the sellers can become instantly popular due to viral effects which sellers like to have and it can attract more sellers towards such platform. Please let me know your feedback in comments
